"People do not buy goods and services.

They buy relations, stories and magic."

 

Platform Public Relations is a Singapore-based independent communications agency that has its beginnings in 2012. It was started with the goal of helping small businesses (or even big businesses with smallish budgets) manage their reputation and relations with the media and stakeholders.

That goal remains.

But the agency's approach to it today is different, is ever-evolving, thanks to a lean and mean team of senior-level talents (with a combined experience of 35 years) who are equal parts creative strategists and go-getting doers not afraid to get our hands 'dirty'.

Simply put, we are nimble, and we do good, if not great, work.

We have worked with more than 50 brands-- big and small, local and global-- in diverse industries and since expanded our services to include digital marketing, social influencer engagement and content marketing and more, making us the integrated communications agency we are today. 

 

 

 

More than just public relations

 

Through our core offerings of strategy development, media relations, content marketing and events, and by staying abreast of market and industry trends, we are able to come up with campaigns and game plans that best suit the client to ultimately deliver results. Our insider knowledge and strong relations with the media mean we are able to recommend partnerships, sponsorships and collaborations that provide extra avenues for promotion while maintaining the client's brand integrity.  

The client's ROI is our priority and goal and we take accountability to deliver on this by always understanding the client's needs and refining the relationships that will help meet those needs.  

Here is a snapshot of services we provide:

 

Strategic Communications 

STRATEGY DEVELOPMENT, COMMUNICATIONS PLANNING, MESSAGING ADVISORY, CRISES, issues and reputation management, MEDIA TRAINING

Media Relations

ENGAGING WITH PRINT, BROADCAST AND ONLINE MEDIA AND TARGET AUDIENCES, CELEBRITY ENDORSEMENT, PARTNERSHIPS & SPONSORSHIPS

 

Content Marketing

Social media platforms management, Design AND COPYWRITING FOR COMMUNICATION COLLATERALS (MAGAZINES, NEWSLETTERS, ANNUAL REPORTS, BROCHURES), TRANSLATION & INTERPRETATION

Events

CONCEPTUALISATION AND MANAGEMENT OF Press conference, MEDIA launchES, GROUND activation, consumer AND TRADE roadshoWS

 

Testimonials

 

What our clients and partners say about us:

 

"I first started working with Adlena when I was the Marketing Manager of Bintan Resorts International. She fully deserved the year-long retainer as she was on point, effective and responsible. She is also a great team player. I then left to start my own dog daycare and grooming business. Adlena immediately came to mind when I needed help with PR. She helped tremendously; suggesting and building an insightful yet cost-effective PR campaign. I am really looking forward to working with her on the next project. Thanks Adlena!"

- ONG LU-YI, OWNER, WAGGING RIGHTS SINGAPORE

"Working with the professional team at Platform PR (on Sundown Festival and other projects) saw the timely turnaround of deliverable tasks to achieve results and good success of the PR campaigns, much to the satisfaction of our clients."

- ALICE GEORGE, FOUNDER & PRINCIPAL CONSULTANT, AG GLOBAL COMMUNICATIONS

 

"We hired Platform Public Relations in December 2015 and have never looked back ever since. The team has helped us greatly not only with the PR aspect but also gone beyond their scope of work to support us with events, marketing and partnerships. We have since renewed our contract with Platform PR because we are so pleased with their professionalism, how 'protective' they are of the Sophisca brand, and the extra effort they have put in for us. It feels like they are very much part of our team. We look forward to working with them on a longer term basis and on the other businesses we are looking to roll out in the not-so-distant future."

- DARELLYN LAU, DIRECTOR, SOPHISCA SINGAPORE

"My Private Chef really enjoyed working with Adlena's team on the PR for our pop-up restaurant, STORIES. Not only could we trust her with a great media turnout at our press event, she was also very good with the follow-ups to ensure our campaign got the desired coverage. With several stakeholders on the project, she went an extra mile to manage all of us to ensure the PR campaign was rolled out holistically. Best of all, the media coverage they helped us achieve was amazing. Overall, a great PR partner in crime!"

- CRYSTAL CHUA, DIRECTOR, MY PRIVATE CHEF

 

Introducing the happy, shiny, talented folks that make it all look so effortless:

 

Adlena Wong, ACCOUNT DIRECTOR

Adlena has over 10 years of experience in public relations, marketing communications and content marketing in her capacity as a consultant in PR agencies and in-house brands across various industries, such as FMCG, health, oil and gas and hospitality. Adlena is adept in developing and rolling out communication strategies in internal and external communications, corporate social responsibility as well as integrated 360°campaigns. She has run Asia Pacific-wide PR initiatives from the requirements gathering phase through to completion. At Platform Public Relations, Adlena oversees the team and is responsible for seeking out new business opportunities and partnerships. Any pockets of free time she has between work and attending to her precocious toddler, Adlena will be either out pounding the pavements, in the yoga studio or the kitchen trying to cook and bake better than her mother.


Sheena Chua, Account Manager

Sheena’s first career foray in public relations was in a through-the-line boutique marketing communications outfit more than a decade ago, making her no greenhorn when it comes to bringing out the best in a brand. Her personal interest in all things fashion and beauty drove her to take on a regional communications role at The Body Shop Asia Pacific where she strategised PR campaigns to be implemented across the region, including India, South Korea, Japan and Indonesia. Sheena’s passion for PR is undeniable, evident in her track record of having helped clients such as Coast to Coast and Bikram Yoga City Hall position their brands the right way through thoughtful media engagements, the right platforms and fruitful partnerships.


Fiona Choong, Consultant

Armed with a decade of experience in marketing and communication, Fiona has worked for global brands such as B&A Tobacco, and Yum!. She cut her teeth in the world of advertising as a suit for a few years before transitioning in-house to do business development, partnership marketing and community relations for Soo Kee and Radiance PhysioFit. Outside of work, Fiona zens out through yoga and pole-dancing and in her spare time, she mentors start-ups by guiding them through their marketing and communications needs.

 


We won't bite. Ask us anything.

 

Drop us an email at sayhi@platformpr.sg. 
Promise we will get back to you in a jiffy.

Or, you can follow us on Facebook or Twitter @platformprsg