Announce the arrival of Grey Goose most premium offering to date, Grey Goose VX, to VIPs and influencers
THROUGH-THE-LINE EVENT MANAGEMENT · PRESS & INFLUENCER RELATIONS · MEDIA DROP
About Grey Goose VX:
Platform PR was engaged to help Bacardi-Martini Singapore launch GREY GOOSE VX (Vodka Exceptionnelle) in Singapore. GREY GOOSE VX was introduced VIPs, media and influencers at KU DÉ TA on 17 April 2015. The private event, which was the premiere of GREY GOOSE VX in Singapore, culminated in a special performance by DJ Serafin from the United States. GREY GOOSE hosted guests with GREY GOOSE VX Neat— its signature serve— as well as bespoke signature cocktails including the GREY GOOSE VX La Sorbonne(GREY GOOSE VX, Martini Rosso and orange bitters) and the GREY GOOSE VX Aurora (GREY GOOSE VX, dry vermouth, Japanese Shiso and lime) both made especially by Bong Ha Kim (Bacardi-Martini Korea Brand Ambassador) and Knut Randhem (Head Regional Mixologist, KU DÉ TA) respectively and served exclusively at KU DÉ TA. KU DÉ TA is one of 50 clubs in the world to serve GREY GOOSE VX. This was the second project that Platform PR had worked with Bacardi-Martini Singapore; the first being a bespoke bar-hop event for the media in 2013, which was also helmed by resident mixologist from Korea, Kim Bong Ha.