Brand-building through PR efforts for Grohe in Singapore

LONGEST RETAINER CLIENT· AGENCY ON RECORD · MORE THAN $4M WORTH OF PUBLICITY IN KEY TRADE AND LIFESTYLE MEDIA AND BLOGGERS

About Grohe   

Grohe is a global brand renowned for its sanitary products and systems and is currently as a group, the world's leading provider of sanitary fittings. The agency first started working with the Grohe Asia Pacific team on the World Architecture Festival in 2012 and 2013, assisting with product pitching, media relations and executive profiling. We continued the relationship for two more years, making this Platform PR's longest-term retainer client to date. The brief was to build brand equity and increase top-of-mind recall for the brand's products and services among consumers in Singapore. The PR messaging centered on technology and innovation and it was the first time the brand, through our recommendations, engaged with trade and lifestyle bloggers and influencers. As part of our quest to always forge fruitful partnerships among our clients, we connect Grohe with another client, My Private Chef who executed a well-received bespoke gastronomical experience for trade, media and VIP guests at one of Grohe's key product announcements.  For more information about Grohe, visit www.grohe.com.sg